Philly Pino
Philly Pino is a Filipino family restaurant located in Philadelphia. Our mission is to provide an escape to the Philippines through traditional food, beverage, and entertainment experiences that celebrate Filipino culture. This branding project is inspired by my experiences living in a Filipino-American household, which I would describe as loud and colorful.
Instructor: Bryan Satalino
Fall 2022
My inspiration comes from my childhood and family parties. It made everyday seem loud, colorful, and energetic. I also looked at symbols and items normally found in the Philippines like banana leafs, Filipino fashion, tribal tattoos, woven blankets, etc. After much research, I decided to focus on the jeepney, one of the main modes of transportation in the Philippines. They are usually decorated with lots of bold, vibrant colors and patterns, which align with my brand values.
Creating this brand provided me with a unique opportunity to express my cultural heritage and offer others a glimpse into the rich tapestry of traditions I grew up with. At its core, Filipino culture cherishes the warmth of familial bonds and celebrates unity through the shared love of food.
Through this project, I found myself reconnecting deeply with my roots, allowing me to delve into the essence of my upbringing. Moreover, it served as a platform for honing my skills as a designer.
